What referrals can a good salesperson provide?

What referrals can a good salesperson provide?

You know that it's not enough to explain the benefits of your service or product to your future client. Nowadays, with the competition and the large amount of information we all receive every day, it is essential to stand out. 

Tips to sell better: why are videos so important?

Tips to sell better: why are videos so important?

Reaching and convincing the people who have the most decision-making power within a company is, without a doubt, complicated. How many email messages can they get per day? Tens, hundreds?

When it comes to cold door selling, you have to be clear about your objectives, but also know how to aim well. In other words, our objective is to reach the people who have the most ability to decide within an organization. Which implies not making bulk shipments, but quite the opposite. In these cases it is convenient to be surgical and stand out. Make our message shine above the rest and capture the attention of the person we are addressing. And video, as a format, can play a fundamental role in this whole process.

Why is it so important to tell stories to sell?

Why is it so important to tell stories to sell?

Selling has never been an easy matter. To achieve a sale, strategy has always been necessary. And although there are people who are especially agile and skillful in selling a product or service to others, by now we know that without planning there are no good results.

How to create traction and generate leads for FinTech?

How to create traction and generate leads for FinTech?

The FinTech industry is booming, that is an unappealable reality. Spain is the fifth country in Europe with the highest FinTech investment, with a budget of 245 million euros in 2019, according to a report prepared byFinnovating. However, being a FinTech and becoming the center of attention amid so much noise is not easy. In addition to having their own competition, FinTechs must compete with traditional banking and financial systems, which are well established in the market.

What is a Buyer Persona?

What is a Buyer Persona?

If you've worked or been close to the world of marketing, you've probably heard the term "Buyer Persona". It is a term that many people use even colloquially, as if they all had their Buyer Persona, and knew what it was about. but it is certainly not like that. If you are here after googling "What is a Buyer Persona?" and you hope to clarify your ideas about it, you are in the right place.

Appointment Setting: covering the Marketing-Sales GAP

Appointment Setting: covering the Marketing-Sales GAP

Lead qualification can be the cause of success or failure in any business project. Sending Sales to visit customers who are not at the time of purchase is a clearly avoidable cost. Traditionally Sales reproaches Marketing that the quality of the leads is quite low. And perhaps in Sales they are somewhat right.

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