What is a Buyer Persona?

What is a Buyer Persona?

If you've worked or been close to the world of marketing, you've probably heard the term "Buyer Persona". It is a term that many people use even colloquially, as if they all had their Buyer Persona, and knew what it was about. but it is certainly not like that. If you are here after googling "What is a Buyer Persona?" and you hope to clarify your ideas about it, you are in the right place.

Appointment Setting: covering the Marketing-Sales GAP

Appointment Setting: covering the Marketing-Sales GAP

Lead qualification can be the cause of success or failure in any business project. Sending Sales to visit customers who are not at the time of purchase is a clearly avoidable cost. Traditionally Sales reproaches Marketing that the quality of the leads is quite low. And perhaps in Sales they are somewhat right.

Qué es un lead? Qué es Lead Generation?

What is a lead? What is Lead Generation?

Lead generation is the process of generating, in an audience, interest in a company's brand, products or services using marketing strategies. It is an essential process for both B2B and B2C companies. However, the meaning of Lead Generation goes beyond answering: "What is lead generation?" It is also about understanding why it is a valuable process, as well as what strategies we can use in our companies to attract, nurture and convert leads. That is why in this article we intend to cover each of these topics.

From selling with empathy, to applying urgency

From selling with empathy, to applying urgency

For three weeks, just after the confinement order, the idea of "selling with empathy" dominated discussions in sales circles. But last week some people began to encourage our prospects to organize, decide, and act to save, or even grow their businesses, amid the current economic collapse.

Optimize the use of Webinars for Lead Generation

Optimize the use of Webinars for Lead Generation

Have you been running webinars but are not actually getting any leads or business from them? There are many reasons for this but one of the most common mistakes people make is that they use the webinar as a sales platform and instead of engaging their audience they spend the entire webinar talking about the product or service they offer.

How to Create an SDR Compensation Plan That Works

How to Create an SDR Compensation Plan That Works

Lead generation is the lifeblood of any business. A constant flow of new, qualified leads is a must in order to keep revenue flowing into the organization, spur continued growth and keep profit margins firmly in the black month-after-month and year-after-year. Without new leads, a business will slowly crumble and then cease to exist, thus most business leaders make lead generation priority one.

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