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If there is an element that is changing the roles of advertising on the Internet that is the influence on social networks. And this for many reasons, ranging from its relative economicity to how effective they are in certain environments as well as on some specific target of customers. The personal brand is today, more than ever, an element worthy of being praised and sold for its own prestige, and the Internet is the tool to do it effectively.

Most commercials know how to ask questions, and everyone has heard a thousand times that they should listen to their potential customer rather than talk. However, there are still many Sales People questioning rather than interviewing. The difference of both concepts is basic: when it is questioned it's about the salesrep, whereas an interview is about the executive.

Although it may seem that the summer season is not suitable for RMI (Return on Marketing Investment) in B2B business, I can assure you that my experience dictates to me that it is not completely true, and I share here with you five reasons in which I base my statement.