Reaching and convincing the people who have the most decision-making power within a company is, without a doubt, complicated. How many email messages can they get per day? Tens, hundreds?
When it comes to cold door selling, you have to be clear about your objectives, but also know how to aim well. In other words, our objective is to reach the people who have the most ability to decide within an organization. Which implies not making bulk shipments, but quite the opposite. In these cases it is convenient to be surgical and stand out. Make our message shine above the rest and capture the attention of the person we are addressing. And video, as a format, can play a fundamental role in this whole process.