How to write a cold email that gets the attention of your potential client

How to write a cold email that gets the attention of your potential client

Blank screen and not a movement on the computer keys. You need to write a cold email but you do not know where to start. You want the person who receives your email to call you or contact you. You know you can help him, although you can not find the words to attract him.

What is lead generation?

What is lead generation?

Surely you've heard about the generation of leads, but maybe you do not know very well what it means. In this post I explain what it is and how you can generate more leads.

What will help you get business appointments over the phone

What will help you get business appointments over the phone

Getting business appointments over the phone is not an easy task. However, you can do this if your call is interesting to the person on the other end of the phone. In addition, you have an advantage: you can prepare your intervention.

Today we explain how to generate interest in your interlocutor through a communication that conveys value and credibility.

What effective channels to contact clients can I use?

What effective channels to contact clients can I use?

This is the big question and at the same time the challenge we face every day. How do I break the ice? What do I do first? An email, a phone call, contact through Linkedin ...?

4 tips to set impossible appointments

4 tips to set impossible appointments

Recently, speaking at a seminar on Business Development, one of the attendees asked me: "I have tried different techniques for approaching a prospect: phone calls, emails, LinkedIn messages and even presentations through employees of his own company, but the person to whom I try to access, the decision-maker, does not answer me. Do you have any suggestions?"

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