Adapting to the new rules on B2B sales

Adapting to the new rules on B2B sales

In heading2market we have been providing commercial and marketing outsourcing services in B2B contexts for the last seven years and we have observed a dramatic change in the rules of the sale. Now we see how some of our customers come to us because they have reached an extreme where making more calls, or putting more salesreps in the field, is not working for them.

B2B Appointment Setting? Let's make it easy

B2B Appointment Setting? Let's make it easy

When B2B marketing and its complexity reach beyond what you can handle, you can only rely on this simple advice: go back to basics.

How Sales Outsourcing complements your marketing team

How Sales Outsourcing complements your marketing team

Today, outsourcing Sales and Marketing functions can definitely influence the progress of a company, particularly in generating sales in a sustainable, predictable and profitable way.

Shorten the B2B sales cycle to accelerate deals

Shorten the B2B sales cycle to accelerate deals

B2B sales are characterized by having long sales cycles. Unlike the B2C environment, B2B buying is not done on impulse. The buyer commits significant resources to the seller, and in most cases, his job. In spite of all this, the excuses that surround the long sale process often make improvements difficult.

What is Premature Buyer Remorse?

What is Premature Buyer Remorse?

Premature Buyer's Remorse is that feeling of regret that manifests itself just before making a purchase decision when, apparently, it has already been decided.

5 Tips for a Successful Telemarketing Campaign

5 Tips for a Successful Telemarketing Campaign

Sales will come or not, but nothing will cost you more time, money and potential sales than a mediocrely organized Telemarketing campaign. Not to mention -in addition- the guaranteed frustration that will arise in your team.

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