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The way we communicate has changed a lot in recent times and marketing is getting on this progress train with new strategies to connect with the audience. Brands use methods and tools to establish a link with their public and, for this, it is not enough to expose a product characteristics, but to build an emotional link between the potential customer and the properties of the product. That's why storytelling is a differential tool for content marketing.

You just received an Inbound lead. It is an executive of a company in your target market. Just downloaded the ebook that gives you the most performance. This lead is ready for your sales team, but what will they do next? Unfortunately, often the answer is ... nothing. This valuable lead can remain days without contact, until your sales team is able to call and start the sales process.

In prospecting strategies based on emailings, what everyone does is auto submit a draft email before launching the final submission. So you have an idea of what your potential client is going to get, and you can quickly see where you have to make adjustments to capture your potential customer's attention and get a response.

The telesales or virtual salesrep is taking power in front of the traditional salesrep. Nowadays, the sales effort is no longer based so strongly on face-to-face visits to companies, but on cultivating relationships from the office to facilitate subsequent sale. Something that some organizations is known as "Inside Sales". Why?

Cloud Computing is currently is already consolidated in the Information Technology industry. Recent studies in which the sector is based have concluded that 80% of companies today use some type of cloud solution and more than half expect to increase their Cloud investment by 10% or more by 2016.

In times like the current one, in which new formats of dialogue with your target markets appear (social networks, videomarketing, ...), there tends to be exhausted the format of the telephone cold call. I particularly agree with Antonio Matarranz in his article Is the "cold call" finished ?: "Cold calling is a technique (like all) that does not work if applied poorly.". In the current article we share five tips that will help you create a friendly and effective climate for B2B presentation cold calls.